Discover the 6 best popup survey tools for 2024 to gather real-time customer feedback, improve user experience.
Discover the 6 best popup survey tools for 2024 to gather real-time customer feedback, improve user experience.

In the fast-paced digital landscape, understanding user behavior and gathering feedback are essential to improving customer experiences and driving business growth. Popup surveys have become a popular method for collecting insights in real-time, offering convenience for both businesses and their users. With 2024 right around the corner, having the right popup survey tools in your marketing arsenal is crucial.

How to Choose the Best Popup Survey Tools?

Selecting the right popup survey software for your business involves considering several key aspects to ensure you maximize engagement and extract useful insights from your audience. Here are the main factors to evaluate when making your choice:

  1. Ease of Use:
    The best popup survey tools should be intuitive and user-friendly, even for those with minimal technical knowledge. Look for platforms that offer drag-and-drop builders, pre-built templates, and step-by-step guides to help you create surveys quickly. A simple setup will allow you to get up and running fast without relying on developers. Responsly, for instance, provides an easy interface, perfect for beginners.
  2. Customization Options:
    Personalization is essential when it comes to popup surveys. Your tool should allow you to fully customize the look and feel of the surveys so they align with your branding. This includes adjusting colors, fonts, logos, and the overall design. The ability to craft a seamless brand experience keeps your website looking professional while ensuring the survey doesn’t appear intrusive. Platforms like Typeform and Responsly offer high levels of design customization, letting you create polished, on-brand surveys.
  3. Targeting and Triggers:
    Effective targeting ensures your surveys appear to the right people at the right time. Look for popup tools that allow you to trigger surveys based on user behavior—such as time on page, scroll depth, or exit intent—as well as demographic factors like location or device type. This precision helps prevent survey fatigue and makes you more likely to capture meaningful feedback. Hotjar and Responsly excel in this area with their advanced behavior-based targeting options, ensuring your popups are timed perfectly.
  4. Integration Capabilities:
    Integrations is crucial for streamlining your data collection and analysis. Ensure the software you choose can connect with your existing platforms, such as CRM systems, email marketing tools, and analytics platforms. This will allow you to automate responses, create reports, and take immediate action on feedback. Look for tools that integrate with major platforms like Google Analytics, Slack, or Salesforce. Responsly and SurveyMonkey offer seamless integration with various third-party tools to enhance workflow automation.
  5. Pricing and Scalability:
    Your choice should also depend on your budget and whether the software can grow with your business. Some tools offer flexible pricing models based on your needs, including free plans for small businesses and more advanced options for enterprises. Consider whether the platform offers a cost-effective solution for your current requirements, while also being scalable as your business expands. Responsly, for instance, provides a wide range of pricing options, from free trials to enterprise-level packages.

6 Best Popup Survey Tools for 2024

To help you make the best choice, we’ve curated a list of the 6 Best Popup Survey Tools for 2024—tools that offer ease of use, customization, and deep analytics to ensure you’re staying ahead in understanding your audience.

1. Responsly

First on the list is Responsly, a robust and user-friendly platform designed for businesses that want to gather customer insights seamlessly. Responsly offers beautifully designed, customizable popup surveys that integrate effortlessly into your website, allowing you to gain real-time feedback without disrupting user experience.

Key Features:

  • AI-powered feedback analysis (Sentiment Analysis)
  • Intuitive survey builder
  • Omnichannel feedback collection (website, WhatsApp, email)
  • A/B testing options for optimizing survey performance
  • Responsive design for desktop and mobile
  • Seamless integrations with CRM tools and email platforms
  • Advanced reporting and analytics

If you’re looking for a balance between simplicity and powerful functionality, Responsly is a perfect choice. It also offers various templates to get you started quickly.

Best For: Businesses of all sizes, especially those focusing on user experience and conversion rate optimization.

2. Typeform

Typeform is widely known for its visually appealing and engaging forms, but it’s also one of the best popup survey tools available today. Its conversational style of collecting data helps increase response rates by making surveys feel more personal.

Key Features:

  • Conversational, interactive design
  • Easy-to-use interface with drag-and-drop builder
  • Pre-designed templates to save time
  • Ability to embed surveys directly into your website
  • Integrates with tools like HubSpot, Slack, and Google Sheets

With Typeform, the survey-taking experience feels natural and non-intrusive, which is ideal for businesses that prioritize user interaction.

Best For: Companies looking for high-quality, conversational surveys to engage customers.

3. SurveyMonkey

SurveyMonkey is a household name in the survey industry and for good reason. It offers a comprehensive popup survey solution with plenty of customization options, along with powerful analytics that help businesses make data-driven decisions.

Key Features:

  • Extensive question types and survey logic
  • Customizable branding for consistency
  • Advanced data analysis tools
  • Integration with popular platforms like Salesforce and Mailchimp
  • Easy-to-install popup survey options for websites

SurveyMonkey is a reliable choice for businesses seeking a balance of simplicity and advanced reporting.

Best For: Organizations of all sizes, from startups to enterprises, looking for in-depth insights and powerful analytics.

4. Qualaroo

Qualaroo sets itself apart with its proprietary Nudges® technology, which offers intelligent, behavior-triggered popup surveys. This allows you to target specific users at the right time, making it ideal for gaining meaningful, contextual feedback.

Key Features:

  • Survey templates tailored for UX, product feedback, and more
  • Detailed user targeting with advanced filtering options
  • Multilingual support for global reach
  • Customizable, non-intrusive popup design

For businesses focused on getting targeted feedback based on user actions, Qualaroo is a great fit.

Best For: Enterprises and product teams seeking actionable, behavior-driven insights.

5. Hotjar

Hotjar is well-known for its heatmaps and user behavior tracking, but it also offers a versatile popup survey tool that integrates seamlessly into its ecosystem. Its feedback widgets allow businesses to capture quick responses without interrupting the browsing experience.

Key Features:

  • Simple yet powerful survey builder
  • Instant feedback collection through heatmaps and popups
  • Easy integration with websites
  • User behavior insights alongside feedback data
  • Visualize where and why users are dropping off

Hotjar is perfect for businesses looking to combine user feedback with behavioral data, making it easier to understand the “why” behind the “what.”

Best For: Teams focused on UX and user journey optimization, combining feedback with heatmap data.

6. Zonka Feedback

Zonka Feedback is a great option for businesses looking to create multi-channel popup surveys that cover not just websites but also mobile apps and email. Its comprehensive feedback platform offers omnichannel feedback collection with powerful reporting tools.

Key Features:

  • Omnichannel feedback collection (web, mobile, email)
  • Real-time analytics and sentiment analysis
  • Customizable templates and branding options
  • Easy integration with platforms like Zapier and Salesforce
  • Offline survey options for in-person events

Zonka Feedback is ideal for businesses that need to gather insights from multiple touchpoints and channels.

Best For: Businesses that want a 360-degree view of customer feedback across channels.

Conclusion

Selecting the right popup survey tool is crucial for gathering real-time feedback and enhancing customer experience. The six tools we’ve highlighted offer a range of features tailored to different business needs, from ease of use and advanced customization to powerful analytics and behavior-triggered surveys. Whether you’re a small business looking for simplicity or an enterprise aiming for in-depth insights, there’s a tool on this list to help you understand your audience better and make data-driven decisions. Choose the one that best aligns with your goals and start capturing valuable feedback today to improve your business outcomes in 2024.