Blog. Excellent experience management is based on great communication with people.

In the realm of data-driven research and opinion polling, few names carry as much weight and credibility as Gallup. With a history of over eight decades, Gallup has emerged as a global leader in gathering and analyzing public opinion, offering a unique lens into the collective consciousness of societies worldwide. The Gallup Survey has become […]

In today’s business landscape, NPS calculation has become a recognized and popular method for measuring customer satisfaction and loyalty. While several metrics can help measure customer sentiment, one metric that has gained significant popularity and recognition is the Net Promoter Score (NPS). Developed by Fred Reichheld, a Bain & Company consultant, the NPS provides organizations […]

WhatsApp is a popular communication platform that allows users to send text, voice and video messages, make phone calls, and conduct group chats. The app is available on various platforms such as iOS, Android, and others, and is used by millions of people around the world. When using this app, there is sometimes a need […]

In the world of research and statistical analysis, hypotheses play a crucial role in formulating and testing scientific claims. Understanding the differences between directional and non-directional hypothesis is essential for designing sound experiments and drawing accurate conclusions. Whether you’re a student, researcher, or simply curious about the foundations of hypothesis testing, this guide will equip […]

When conducting research, it is crucial to clearly define the population of interest. But what exactly is the population of interest, and how do we identify it? In this article, we will delve into the concept of the population of interest, its significance in research, and provide practical guidance on how to accurately define and […]

If you’ve ever encountered a survey or questionnaire that left you confused or unsure how to answer, chances are it contained a double-barreled question. In this article, we’ll explore what double-barreled questions are, why they should be avoided, and provide practical tips on how to identify and steer clear of them in your own surveys. […]