Blog. Excellent experience management is based on great communication with people.

In today’s business landscape, the ability to calculate Net Promoter Score (NPS) has become one of the most reliable ways to measure customer satisfaction and loyalty. NPS is not just a metric—it’s a clear indicator of how likely customers are to recommend your product, service, or brand. By learning how to calculate NPS effectively, companies […]

When it comes to conducting surveys and research, achieving representative data is often one of the most critical goals. Quota sampling is a popular non-probability sampling method that ensures the sample population mirrors specific characteristics of the target group. But what exactly is quota sampling, and how can it be used effectively? In this blog […]

Running truly multilingual surveys can be a complex process that requires attention to detail and a deep understanding of the target language and culture. Accurate translation is essential for collecting reliable and valid data from respondents who may come from diverse linguistic and cultural backgrounds. In this article, we will explore the best practices for […]

Net Promoter Score (NPS) is a widely-used metric that helps businesses measure customer loyalty and satisfaction. Implementing NPS surveys can provide valuable insights into your customers’ perceptions of your products or services. In this step-by-step guide, we’ll walk you through the process of setting up and conducting Net Promoter Score surveys to enhance your understanding […]

Let’s face it — customer complaints are inevitable. No matter how great your product or service is, issues will happen. And while complaints can feel like setbacks, in 2025 they’re also golden opportunities: to strengthen customer experience, relationships, improve your offering, and show customers they truly matter. Handled well, a single complaint can turn a […]

Surveys are a powerful tool for gathering valuable information and insights, but their effectiveness hinges on your participants’ engagement. The survey introduction is crucial in setting the tone for the entire experience. A well-crafted introduction encourages respondents to participate and establishes transparency and trust. In this guide, we’ll explore the key elements of writing a […]