All postsKarolina Konopka
Customer support manager
3 min read
WhatsApp has emerged as a versatile platform for communication, not just for personal conversations but also for business interactions. Leveraging WhatsApp for surveys can yield high response rates due to its ubiquitous use and convenience. The questions you ask are crucial to making your WhatsApp surveys effective and engaging. Here’s a guide to crafting the best WhatsApp survey questions to get meaningful feedback from your audience.
Why use WhatsApp for surveys?
WhatsApp boasts over 2 billion users worldwide, making it a powerful tool for reaching a broad audience. Its features—such as instant messaging, multimedia sharing, and group chats—make it ideal for quick and interactive surveys. Additionally, WhatsApp’s casual nature makes respondents more likely to participate and provide honest feedback.
Check out our guide on how to create a survey on WhatsApp.
Crafting the perfect WhatsApp survey questions
To maximize the effectiveness of your WhatsApp surveys, consider the following types of questions:
1. Multiple-choice Questions
Multiple-choice questions are straightforward and quick to answer, perfect for WhatsApp’s fast-paced nature.
Example: “Which of the following features do you use the most in our app?
A. Live Chat
B. Notification Alerts
C. User Profiles
D. Settings Menu”
2. Rating Scale Questions
Rating scales help gauge opinions or satisfaction levels on a numerical or descriptive scale, offering quantifiable data.
Example: “On a scale of 1-5, how satisfied are you with our customer service?”
3. Yes/No Questions
These questions are easy to answer and analyze, providing clear-cut insights.
Example: “Did you find our recent update useful? Yes or No.”
4. Open-Ended Questions
Open-ended questions allow respondents to express their thoughts in detail, giving you deeper insights.
Example: “What improvements would you like to see in our next product update?”
5. Demographic Questions
Understanding your audience’s demographics can help you tailor your services better. However, keep these questions short and optional to avoid survey fatigue.
Example: “What is your age group?
A. Under 18
B. 18-25
C. 26-35
D. 36-45
E. 46 and above”
Tips for effective WhatsApp surveys
- Keep it short and simple: Long surveys can be overwhelming. To maintain engagement, aim for 5-10 questions.
- Be clear and concise: Avoid jargon and ensure your questions are easy to understand.
- Use multimedia: Enhance your surveys with images, videos, or voice notes to make them more engaging.
- Personalize messages: Address recipients by name to make the survey more personal.
- Offer incentives: Small rewards or incentives can boost participation rates.
Examples of WhatsApp survey questions by use case
- “How would you rate your overall experience with our service on a scale of 1-10?”
- “What do you like most about our product?”
- “Is there anything we can do to improve your experience?”
- “How often do you use our app?”
- “What feature do you find most useful?”
- “Are there any features you wish we had?”
- “Which of the following brands do you use regularly?”
- “How do you usually discover new products?
A. Social Media
B. Friends/Family
C. Advertisements
D. Other”
- “Did you attend our recent webinar? Yes or No.”
- “What was your favorite part of the event?”
- “Would you attend future events we host?”
Conclusion
When done right, WhatsApp surveys can provide valuable insights quickly and efficiently. The key lies in crafting questions that are engaging, easy to answer, and relevant to your objectives. By utilizing the best practices and examples provided, you can ensure your WhatsApp surveys are a success, helping you gather the feedback you need to improve your services and better understand your audience.
