Ranking question

Ranking questions are a survey question type aimed at getting respondents to order a list of answers into a ranked order, providing quantitative research data.

This question type allows respondents to identify the most and least preferred objects. It contains a close-ended scale that only allows for the comparison of specific variations.

An example of a ranking question is: “Rank each item in order of importance, with no.1 as the ‘most important’ item, to no.4 as the ‘least important item.”

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