A/B testing, also known as split testing, is a method for comparing two versions of a webpage, email, or survey to see which performs better. In surveys, A/B testing helps identify statistically significant differences between groups of respondents, guiding decisions on survey design, question-wording, or analysis methods.
There are two main types of A/B testing:
- Test A vs. B: Comparing two versions of a survey or webpage to determine which performs better.
- Split Test: Randomly dividing respondents into groups to evaluate different survey versions.
When using A/B testing, focus on meaningful variables, like page layout or call-to-action text, that impact conversion rates. In Responsly, respondents are randomly assigned conditions without knowing the alternatives, ensuring unbiased feedback.
Enabling A/B testing in survey
Our survey includes the following types of questions:
- Rating Scale
- Yes/No
- Open-ended Text
We’ve included three questions, but each user will only see two. The second question will vary depending on the test version they receive.
To set up A/B testing on your survey, follow these steps:
Enable A/B Testing
Go to Settings and select Form A/B Testing. Once enabled, a variable code will automatically be added to the form. You can then specify how many survey versions you want to test (e.g., 2, 3, etc.).
- Set logic for different versions
Navigate to the Logic section. Based on the version assigned, set the survey flow as follows:
- First Rule: If A/B testing is set to version 2, direct users to the second question.
The respondent will be shown the first question (Rating Scale). After answering, they will skip the second question and proceed directly to the third question (Open-ended Text).
- Second rule: If the first question is selected, ensure the user is always directed to the third question.
The respondent will skip the first question entirely. They will immediately be shown the second question (Yes/No) and, upon completion, proceed to the third question (Open-ended Text).
This enables you to control the survey path based on the A/B version assigned, making it dynamic for different test groups, and you can automatically distribute different versions using our Distribution module.
