Branding Questionnaire Template
Why branding questionnaire matter
It is creating a brand is essential since it’s like a roadmap for a business or organization. It defines the organization’s direction and purpose. A brand also enables and empowers staff to interact with customers and each other in a consistent way with a company’s brand values. To effectively create brand collateral, you first need to understand an organization’s values, vision, mission, goals, objectives, and ethos. Before any branding efforts, you need to understand what sets that brand apart from its competition and what makes it unique for a target audience.
Why creating a brand matters?
Creating a brand is important since it’s like a roadmap for a business or organisation. It defines the organisation’s direction and purpose. A brand also enables and empowers staff to interact with customers and each other in a way that is consistent with a company’s brand values.
To effectively create brand collateral, you first need to understand an organisation’s values, vision, mission, goals, objectives, and ethos. You need to understand what sets that brand apart from its competition and what makes it unique for a target audience before going ahead with any branding efforts.
What is a branding questionnaire?
A branding questionnaire is a series of questions you ask your clients (or prospects) to understand their existing brand, their story, and what they want their brand to be.
You can use a branding questionnaire for a few different marketing projects. You can use one to develop brand collateral, work with clients to establish a new brand, or even refresh an old one. A branding questionnaire is closely related to a creative brief or a client intake form; it’s more about the bigger picture than the fine details.
A branding questionnaire is closely related to a creative brief or a client intake form, only it’s more about the bigger picture than the fine details of a project.
Examples of Branding Questionnaire Template questions
Here are examples of questions most commonly used in Branding Questionnaire Template. When using our template, you can edit and adjust all the questions.
How often do you buy products from the following categories?
Never | Less often than once a month | Once a month | Once a week | A few times a week | |
---|---|---|---|---|---|
Natural cosmetics for face care | |||||
Natural cosmetics for hair care | |||||
Natural cosmetics for body care |
Which brands of the aforementioned categories do you most often choose?
When did you first hear about the Naomi brand?
Have you come across any promotional activities or recommendations about the Naomi brand in the last 3 months?
Which statement best describes your behavior when shopping for Naomi products?
How likely is it that you will buy Naomi products in the next 3 months?
Would you recommend our products to your friends?
What is your gender?
Your age?
Size of your town?
Try this template
- 62%
62% of our surveys are opened on mobile devices. Responsly forms are well optimized for phones and tablets.
- 2x
Responsly get 2x more answers than other popular tools on the market.
- 98%
Responsly service get an average satisfaction score of 98%
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Modify or add questions
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