Product Feedback Survey Template

How often do you use the product?

This question tells you how frequently customers use your product and is usually presented as a multiple-choice selection. It's essential to give people a frame of reference, and answers can include daily, weekly, monthly, or less than monthly.

How was your experience with the product?

This is one of the most popular customer satisfaction survey questions. Ask participants to rate their overall experience on a scale from 1 to 10. Learn if your product delivers a satisfactory user experience or need to conduct more research to identify what you need to improve.

Which features do you use the most? This survey question lets you know which features are the most important and valuable to your customers. Learn how users interact with your product and what they truly need.

How likely are you to recommend the product to a friend or colleague? We all know that word-of-mouth is a great way to market your product. Ask customers to rate their likelihood of recommending your product on a scale from 1 to 10. The results will allow you to calculate your Net Promoter Score (NPS)—a key indicator of customer satisfaction.

Does the product help you achieve your goals? Use this yes/no question to ensure your product does what it’s meant to do.

Which of the following words would you use to describe our product? Invite users to describe your product to see how well you communicate your value proposition and product vision. The answers will help you understand if your messaging claims reflect your brand values and resonate with your target audience.

What would you use instead if the product were no longer available? This survey question will help you identify your top competitors in the market. You can research the products mentioned by your customers to assess their strengths and weaknesses and identify opportunities to distinguish your product from its direct competitors.

How easy is our product to use? This question allows you to investigate the usability of your product. It is often used in Customer Effort Score (CES) surveys. Ask participants to rate how easy it is to use your product on a scale from “very easy” to “very difficult.”

What's the one thing we could do to make the product better? Even if customers are happy with your product or service, there’s always room for improvement. Ask respondents for honest feedback and suggestions on what you could do better.

Any further thoughts or feedback you'd like to note? It's always good to give your customers a chance to offer additional feedback at the end of the survey.

Additionally, you can ask the following questions:

How did you find out about us?

How did you hear about our product?

Did you find what you were looking for on our site?

What other products would you like to see in our e-commerce store?

What do you think of our purchase process?

What are your preferred payment options?

Did the product match the description?

How helpful were our product reviews to you when you made the purchasing decision?

Using product feedback surveys can be a valuable and inexpensive market research tool. Therefore, sending these kinds of surveys to your customers can help you gain the following insights:

Usability testing: how well does this product work in a consumer’s home/business?

Adjusting features: is there anything that could be improved or changed?

Understand your customers: surveys offer a unique opportunity for customers to share what they like and dislike about the product.

Generate personal recommendations: when you ask for customer feedback, they feel valued as an integral part of your company’s growth and success.

Making better business decisions: time and resources are valuable, so it’s important to understand how to make sure that your product is the best on the market.