Sponsorship Satisfaction Survey Template

When designing a sponsorship satisfaction survey, consider the following elements:

1. Objectives: Clearly define what information you want to collect and what you plan to do with it.

2. Target audience: Identify the sponsorship recipients you want to survey and ensure that the survey questions are relevant to them.

3. Survey questions: Develop questions that measure key factors that affect satisfaction such as benefits received, communication, value for money, etc.

4. Response format: Choose the most appropriate response format, such as multiple choice, rating scale, or open-ended questions.

5. Timing: Consider the timing of the survey to ensure that it is conducted when sponsorship recipients are most likely to be available and willing to participate.

Some best practices for conducting a sponsorship satisfaction survey include:

1. Communicate the purpose of the survey and how the results will be used.

2. Keep the survey brief and to the point, ideally 10-15 questions.

3. Use a variety of question formats to keep respondents engaged.

4. Offer incentives for participation, such as entry into a prize draw or access to exclusive content.

5. Ensure the survey is accessible and user-friendly, either online or in print.

6. Analyze the results and use the data to make informed decisions about future sponsorship activities.

To analyze the results of a sponsorship satisfaction survey and make informed decisions, consider the following steps:

1. Calculate descriptive statistics, such as means, medians, and standard deviations, to get a quick overview of the data.
2. Identify areas where sponsorship recipients are most satisfied and least satisfied.
3. Compare the results of the survey with previous years or with similar sponsorships to identify trends.
4. Use cross-tabulation or regression analysis to identify relationships between variables.
5. Use the survey results to inform decisions about future sponsorships, such as choosing different benefits or improving communication.
6. Communicate the survey results to stakeholders, including sponsorship recipients and sponsors, and use the feedback to improve.