Website surveys

Website surveys that catch feedback on the page

Ask visitors while they are still on your site — in a widget, a popup or a survey embedded in the content.
Website survey asking visitors how easy the page was to use
15+ years on the market, trusted by 1,000+ organisations around the world to collect feedback and bring valuable insights
  1. Red Bull
  2. Schindler
  3. Bayer
  4. Booksy
  5. KraftHeinz
  6. Danone
On-site feedback

Ask while the visitor is still on the page

The answer keeps its context

You know which page, which device and which step of the journey the opinion came from, so a complaint about checkout never arrives as a vague “the site is confusing”.

No one has to leave

The survey opens over the page and closes again. Nobody loses their cart, their form or their place in the article to answer a question.

Only the people you mean

Ask on the pages that matter, after a chosen action, and only a share of the traffic — so the widget stays useful instead of turning into background noise.

Formats

Pick the shape that fits the page

A pop-up, a corner widget, a bar at the bottom or a survey embedded in the content — the same study can take any of these shapes. Run a one-question NPS survey or a longer form from the survey builder, and pick a format below to see it live on this page.

Targeting

Not every visitor should see the same question

Ask checkout visitors about payment and blog readers about the content. Display rules decide who sees the survey, when it appears and how often it can come back, so one widget can serve several studies without annoying anyone.

  • Specific pages and URL patterns

  • Time on page, scroll depth and exit intent

  • A chosen share of traffic instead of everyone

  • Display schedule for a campaign or chosen hours

  • Frequency capping after an answer or a dismissal

See the survey builder
Setup

One snippet and the whole site is covered

Paste a single line of JavaScript, or roll it out through Google Tag Manager without waiting for a release. From then on you launch and change surveys from the panel, answers land in your reports and travel further through integrations with analytics and your CRM.

  • One JavaScript snippet for the entire site

  • Deployment through Google Tag Manager

  • Gutenberg block and shortcode for WordPress

  • Responses connected to your analytics and CRM

  • New surveys published without a developer

Website survey integrations and installation

Website survey features

Start for free

Survey widget

A slide-in, bar or button that never blocks the whole page

Embedded form

Put the survey inside the content, as part of the page

Ready JavaScript snippet

One line of code and the widget works across the whole site

Google Tag Manager

Roll it out without touching the codebase or waiting for a release

WordPress plugin

Add a survey with a Gutenberg block or a shortcode

URL targeting

Show the survey only on the pages that matter for the question

Time on page trigger

Wait until someone has actually had a chance to read the page

Scroll trigger

Ask after the visitor reaches a chosen point of the page

Exit intent

Catch people the moment they are about to leave

Traffic sampling

Show the survey to a share of visitors instead of everyone

Display schedule

Run the widget only during a campaign or in chosen hours

Frequency capping

Hide the survey after an answer or a dismissal so nobody sees it twice

Website Surveys FAQ

What is a website feedback tool?

A website feedback tool lets you collect visitor opinions directly on your site using embedded surveys, pop-ups, or widgets.

What is a website feedback survey?

A website feedback survey collects feedback about design, functionality, content, and user experience. For question ideas, see our guide to best website survey questions.

How to collect user feedback on a website?

Use feedback widgets, pop-up surveys, on-page surveys, and analyze results alongside other metrics.

How to make the most out of collected website feedback data?

Analyze patterns and trends, connect with analytics tools, and make data-driven decisions to improve UX.

How to ensure high response rates for website feedback surveys?

Keep surveys short, use engaging design, personalize invitations, and place surveys strategically.

How do I add a survey to my website?

Paste one line of JavaScript into your site, or add it through Google Tag Manager if you would rather not touch the code. From that moment every survey is launched and edited in the panel, with no further deployment.

Can I add a survey without any coding?

Yes. Google Tag Manager covers the whole site without a developer, and on WordPress you can drop the survey in with a Gutenberg block or a shortcode.

Can I show the survey only on selected pages?

Yes. Target the widget by exact address or by a URL pattern, so a question about checkout appears only in checkout and a question about an article only on the blog.

What is an exit intent survey?

It is a survey that appears when the cursor moves towards closing the tab or leaving the page. It is the last moment to ask why someone is leaving without buying or signing up.

How often will a visitor see the survey?

You decide. Frequency capping hides the widget after an answer or a dismissal, and traffic sampling shows it only to a share of visitors, so the same person is not asked again and again.

Will the survey slow down my website?

The script loads asynchronously, so it does not block rendering, and the widget appears only when your display rules are met. Core Web Vitals stay in the same range as before.

Does the website survey work on mobile?

Yes. The widget adapts to the screen, keeps tap targets large and can be limited to desktop or mobile only if a question makes sense on one of them. Inside a mobile application, use in-app surveys with our native SDK instead.

Turn feedback into business advantage